Creative resume example

Copywriter resume example

A copywriter resume cannot substitute for a portfolio, but it can explain the strategy and result behind the words. This example connects audience research, concepts, landing pages, lifecycle messaging, brand voice, and editorial systems to measurable commercial work.

Applying in the UK? Use the same evidence and structure as a copywriter CV example; adapt spelling and local terminology naturally.

This is a sample resume.

Jasmine Bell

Senior Copywriter

Remote · jasmine@email.com · linkedin.com/in/jasminebell · jasminebell.work

Professional summary

Copywriter with 7 years of experience creating campaign, web, product, and lifecycle copy for consumer and B2B brands. Turns research and positioning into clear concepts, tests messages against behaviour, and builds voice systems that help teams write consistently.

Experience

Senior Copywriter

Brightwell Creative · Remote

2021 – Present
  • Developed campaign concepts and cross-channel copy for 18 launches across software, financial services, and consumer subscription brands.
  • Rewrote a six-page acquisition journey from research findings and message testing, increasing completed demo requests by 23%.
  • Created a voice and terminology system adopted by product, marketing, support, and sales enablement teams across 140 documented touchpoints.

Copywriter

Northline Software · London, UK

2018 – 2021
  • Wrote website, onboarding, email, in-product, and sales copy for a B2B workflow platform serving small operations teams.
  • Partnered with design and growth teams on 21 landing-page tests and documented message, audience, hypothesis, and outcome for each.
  • Built an editorial intake and review process that cut average stakeholder revision rounds from four to two.

Skills

Copywriting · Campaign concepts · Conversion copy · Brand voice · Messaging strategy · Landing pages · Lifecycle email · UX writing · Content design · Editorial systems · A/B testing · Stakeholder management

Education & credentials

BA in English and MediaUniversity of Sussex
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How to adapt this copywriter example

Keep the structure. Replace the substance with your own scope, decisions, and results.

01

Curate the portfolio for the role

Lead with the format, audience, and sector closest to the vacancy rather than asking a reviewer to search through everything you have written.

02

Attribute performance honestly

Copy contributes alongside offer, design, targeting, traffic, and product. Use collaborative language unless a controlled test isolates the message.

03

Show your strategic inputs

Mention research, positioning, briefs, concepts, testing, voice, or information design so the resume proves more than sentence production.

Keyword starting points

Terms commonly relevant to copywriter roles

Use a keyword only when it reflects your experience and the job description. Exact wording helps discovery; evidence in a bullet makes it believable.

Check keyword coverage
  • copywriter
  • copywriting
  • campaign development
  • conversion copy
  • brand voice
  • messaging strategy
  • landing pages
  • lifecycle marketing
  • UX writing
  • A/B testing
  • content strategy
  • editorial process
Questions

Copywriter resume FAQ

Does a copywriter need a portfolio?

Usually yes. Use the resume to explain role, audience, constraints, collaboration, and outcomes, then link a curated portfolio that shows the actual work.

How should copywriters report conversion results?

State the asset, baseline, period, experiment, and collaborative context. Avoid taking sole credit when offer, design, targeting, or traffic also changed.

Should unpublished or confidential work be included?

Only with permission. You can describe the problem and process in anonymised terms, create a private password-protected case study, or use speculative samples clearly labelled as such.

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