Jasmine Bell
Senior Copywriter
Remote · jasmine@email.com · linkedin.com/in/jasminebell · jasminebell.work
Professional summary
Copywriter with 7 years of experience creating campaign, web, product, and lifecycle copy for consumer and B2B brands. Turns research and positioning into clear concepts, tests messages against behaviour, and builds voice systems that help teams write consistently.
Experience
Senior Copywriter
Brightwell Creative · Remote
- Developed campaign concepts and cross-channel copy for 18 launches across software, financial services, and consumer subscription brands.
- Rewrote a six-page acquisition journey from research findings and message testing, increasing completed demo requests by 23%.
- Created a voice and terminology system adopted by product, marketing, support, and sales enablement teams across 140 documented touchpoints.
Copywriter
Northline Software · London, UK
- Wrote website, onboarding, email, in-product, and sales copy for a B2B workflow platform serving small operations teams.
- Partnered with design and growth teams on 21 landing-page tests and documented message, audience, hypothesis, and outcome for each.
- Built an editorial intake and review process that cut average stakeholder revision rounds from four to two.
Skills
Copywriting · Campaign concepts · Conversion copy · Brand voice · Messaging strategy · Landing pages · Lifecycle email · UX writing · Content design · Editorial systems · A/B testing · Stakeholder management
Education & credentials
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