Marketing resume example

Social Media Manager resume example

Social media resumes often stop at follower counts, which tells a hiring manager very little about commercial value. This example keeps audience growth but connects it to what the business cared about: qualified traffic, pipeline, cost per acquisition, and retained community.

Applying in the UK? Use the same evidence and structure as a social media manager CV example; adapt spelling and local terminology naturally.

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This is a sample resume.

Tomás Ferreira

Social Media Manager

Lisbon, PT · tomas@email.com · linkedin.com/in/tomasferreira

Professional summary

Social media manager with 5 years running organic and paid social for consumer and B2B brands. Handles strategy, content production, community management, and reporting, with a focus on the channels that demonstrably convert rather than the ones that merely grow.

Experience

Social Media Manager

Verdant Home · Lisbon, PT

2022 – Present

Grew combined Instagram and TikTok following from 24K to 156K in eighteen months, with referred sessions converting at 2.1% against a 1.4% site average.
Cut paid social cost per acquisition from €38 to €22 by restructuring campaigns around three tested creative formats and retiring nine that underperformed.
Established a community response standard that brought median reply time on customer complaints from eleven hours to under two.

Social Media Executive

Northline B2B · Porto, PT

2020 – 2022

Ran an employee advocacy programme on LinkedIn with 30 participating staff, contributing 18% of marketing-sourced pipeline in its first year.
Produced a fortnightly content calendar across four channels, moving publishing from ad hoc to a schedule the team met consistently for two years.
Introduced UTM discipline and a shared reporting dashboard, ending a long-running disagreement between sales and marketing about lead attribution.

Skills

Social media strategy · Content calendar planning · Paid social advertising · Community management · Copywriting · Meta Ads Manager · LinkedIn Campaign Manager · Google Analytics · Canva · Short-form video · Influencer partnerships · Performance reporting

Education & credentials

Licenciatura in Marketing CommunicationsUniversidade Nova de Lisboa

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How to adapt this social media manager example

Keep the structure. Replace the substance with your own scope, decisions, and results.

Prioritise the channels the employer uses

B2B roles care about LinkedIn far more than TikTok, and the reverse is true in consumer retail. Reorder your genuine experience to lead with what the job actually needs.

Attribute carefully

Social rarely gets sole credit for a sale. Say 'contributed to' or 'marketing-sourced' where that is the truth, and keep a defensible claim rather than an impressive one.

Link work you can show

A campaign, an account you grew, or a piece of content that performed is stronger evidence than any adjective. Make sure anything you link is genuinely yours to claim.

Keyword starting points

Terms commonly relevant to social media manager roles

Use a keyword only when it reflects your experience and the job description. Exact wording helps discovery; evidence in a bullet makes it believable.

Check keyword coverage

social media management
content strategy
paid social
community management
engagement rate
Meta Ads
LinkedIn marketing
content calendar
influencer marketing
social analytics
brand voice
campaign reporting

Questions

Social Media Manager resume FAQ

Should a social media manager resume include follower counts?

Include them, but never alone. Growth from a stated starting point is more meaningful than a total, and pairing it with engagement quality, referred traffic, or conversion keeps it commercially relevant. A large following that never converts is not the achievement it appears to be.

Do I need a portfolio for social media roles?

It helps considerably. Link accounts you have run or campaigns you produced, and be explicit about your role where the work was collaborative. Hiring managers in this field routinely check the accounts you claim.

How do I show results when the account was already established?

Report the change during your tenure and the baseline you inherited. Improving engagement on a mature account is a legitimate result, and stating the starting point prevents the reader from assuming you built it from nothing.

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